Last Updated on 31/01/2022 by Arnie
Why Most Online Marketing Campaigns Fail & How To Fix Them
There are a lot of online marketing campaigns that just do not end up working the way they should. If you have an online marketing campaign that is not creating the results you want, there is most likely one of these common mistakes.
An online marketing campaign can be one of the most effective ways of marketing. The main problem with this type of campaign is that there is a margin for failure. Here are some of the common reasons that an online marketing campaign fails.
1. Not Search Engine Optimised
About 95 percent of users will only look that the first page of their Google results when they are shopping for products and services online. This was found by market researchers. So, if your website is not in these results, you are invisible to most customers.
To get in these results, you will need to work on your SEO score. SEO uses links, content, keywords, and other social media campaigns. If you need help with SEO, you should work with an SEO expert since mistakes with SEO are costly.
2. Non Responsive website
Many customers are starting to use their smart phones to shop online and find information. This is about 80 percent of people, with the number still rising. Currently, Google places mobile friendly websites at the top of the results. This means you can use many online marketing campaigns, and still not see a huge increase in customers. To fix this problem, you will have to make your website work on mobile devices. Most website builders do this by default now, but you should still make sure that both websites look similar, and work the same way.
3. Using Too Many Social Media platforms
Social media marketing has taken off in the last few years, as it builds your visibility to new and old customers. The problem is the amount of social media platforms online. Many companies try to hit as many, different social media platforms as they can for online marketing.
In reality, the best use of social media for online marketing is to find the 3 or 4 platforms that are the most popular with your target customers. Once you know the most popular platforms, you need to stick with them and post on a schedule. Remember to create posts that have value for your customers when using social media. Social Media marketing tools can help you manage your social media platforms from one base creating a easier and effective management of your accounts.
Using an online marketing campaign can be the best marketing tool, but there are a lot of common mistakes you can make when you do online marketing. If you use online marketing, you should monitor your online marketing campaign to see if it works or if there are problems. A little work to adjust an online marketing campaign can fix many of the common issues.