Bridget Louise

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Bridget Louise is an up and coming Milliner working together with some of the leading Milliners in Melbourne. She decided she wanted to showcase her own designs and sell her pieces to the world.

That led to AKS Digital to create her vision into a digital one. 

From The Client

“Very satisfied with my website, AKS Digital achieved my vision and exceeded my expectations with there creativity, support, process and there expertise in digital marketing. I was hesitant in bringing my venture online however AKS Digital have really looked after me very well from beginning to end, the whole process was  smooth and the there knowledge was rewarding”.

Challenge

Bridget's primary objective was to us to create a creative CMS WordPress website to display her millinery creations for modern savvy consumers to purchase online. She stressed the importance of social media integration and a sound SEO strategy for lead generation.

Solution

A dynamic innovative fully responsive mobile tablet optimised WordPress website to display her exquisite creations to the savvy consumer. We decided to implement Woo Commerce eCommerce solution providing an easy to use product management backend to manage and create new products effectively with excellent social media sharing interaction into the products themselves. We released Google Ad Campaign and intelligently selecting targeted keywords Search Engine Optimised. An email marketing strategy was created to inform her existing friends and potential customers of her new millinery venture online and provide further promotions and awareness. A Social Media Marketing Strategy was also implemented to further create awareness of her millinery business and increase customer loyalty and promotions.

Results

Bridget was extremely happy with the design and the ease of use of the website and after support including the website maintenance and training. Quality website traffic increased dramatically in the first few months and continued to grow steadily. 

UPDATE: We are in the process of redesigning her website with improved and new features, taking it to another level.

 

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