Content Marketing
Launch high-impact Content Marketing that delivers soaring growth in traffic, leads and customers for the long term. Our Content Marketing Services deliver an evidence-based strategy to achieve your growth goals.
Compelling content that wins you customers.
Did you know that for every dollar spent, Content Marketing generates THREE times as many leads as traditional marketing (Demand Metric)? In today’s digital landscape, consumers are switched-on and searching for all the answers online. And so, highly-personalised, informative, and authoritative Content Marketing strategy is often what businesses need to get noticed in all the right ways — and position you as the trusted, go-to brand. In the long run, we’re talking improved brand trust, higher lead generation, and more sales.
Australian Content Marketing Agency Melbourne Adelaide
All Content Marketing work is conducted in house, we do not outsource any our projects overseas. Content Marketing Melbourne Adelaide Specialists.
Content marketing, in sync with every digital channel.
Success doesn’t happen in a silo — this is why some digital marketing campaigns don’t get lift off. A social post here, a blog post there, maybe an Adwords campaign chugging along in the background. All the puzzles pieces are there but… Connecting the dots is what’s necessary to create multichannel, high-ROI impact. The goods news? This is what the AKS Digital does best. We engineer content that ranks on search engines, stands out on social media, captures clicks via email marketing, and nurtures your dream customers at every stage of their buying journey. As a Digital Content Marketing Agency, SEO and PPC stay front of mind whenever we’re diving into brainstorming topics, content creation or promotion strategies.
Skyrocket your conversions with irresistible content
Content that engages your audience, drives sales conversions, and helps you climb the search ladder at the same time? See how AKS Digital can make your content dreams come true.
Drive your site up the search engines. Improve visibility online. Build your brand reputation and authority. Incredible things happen when you get great content in front of the right people. But they don’t happen by chance.
You need a plan. And not just any plan – your content marketing strategy needs to be built on real-life audience insights and keyword data. You need to know what your future customers are searching for and how they are searching.
That’s the only way you make sure your content is hitting the mark and accelerating towards your goals.
AKS Digital is an Australian content strategy agency with the experience and expertise to make great things happen. Combining valuable data insights with our content marketing SEO know-how, we help our clients create a content strategy that helps you dominate digital and achieve revenue-busting results.
We create jaw-dropping and totally unique content that attracts people who are genuinely interested in what you have to say – the very same people who are most likely to buy from you, time and time again.
Every piece of content will be fully optimised to smash your SEO goals and improve conversion rates. Because without relevant, shareable, search-friendly content, digital domination will always be out of reach.
Data and results: the two most important words in our vocabulary. Most content marketing companies will tell you that they are brilliant with words. That’s all well and good, but we know from experience that the real revenue-busting content marketing results come when you work with experts in data.
Data forms the backbone of every successful content marketing campaign. That’s why every single one of our content marketing strategies is built entirely around audience insights and keyword landscaping.
We make it our business to know what content you should be creating and why.
We pride ourselves on being up-front, honest and approachable from the get-go. Working as an extension of your team, we’ll always ensure you’re up to speed with how your campaign is performing and our next moves.
And because we know your boss loves data too, we give you regular reports to prove the incredible ROI of your content campaigns.
Data aside, a content marketing agency still needs a stellar team of writers, videographers and designers to bring a content plan to life.
At AKS Digital, you can rely on our highly-talented team to deliver world-class content. From blog articles and service pages to infographics and downloadable eBooks, we do it all.
Incredible content is critical for any brand that wants to succeed. Brands that deliver get results — those that don’t fall by the sidelines. At AKS Digital, we aim to achieve real revenue results with every piece of content, and our digital marketing gurus have the technical expertise and creative panache to make it happen.
Many businesses turned to us for content marketing as part of a multi-channel digital strategy, and we’ve delivered tangible results time and time again. We’re talking about increased sales, boosted search visibility, more and better quality web traffic, and higher conversion rates.
SEO Writing thats bigger than words
We don’t just fill your site with words because that’s what Google recommends.
Every sentence is carefully crafted to grab a user’s attention, tell your story and sell your product. Creativity is intertwined with SEO techniques. With every paragraph that’s formed, we intend to push your customer further down the funnel.
With the perfect balance of direct-response sales copy and engaging, soft-sell and valuable copy, we grab every opportunity to speak to your customers in their language.
Across the globe, only 22% of businesses claim to be satisfied with their conversion rate. At AKS Digital, we make sure every single customer is satisfied. Our copywriting services are a huge part of making that happen.
Why AKS Digital?
A lot of digital marketing agencies talk the talk, but we’re more interested in getting stuff done and building long-lasting relationships with our clients. Our focus is on high performance campaigns with results you can see for yourself, boosting your bottom line and helping your business achieve astounding success. That’s it.
Content Marketing FAQs
Content writing describes the marketing copy used on websites to sell or promote a product or service. It is usually created following a brief (from a client or account manager) and incorporates SEO. The final product becomes a part of the target webpage, with the aim of ranking a site higher on search results.
The technical terms in the field of content are regularly misused, though highly interlinked. The term “content marketing” refers to the ongoing, consistent creation of blog posts to provide fresh and informative information to online users. Technically, content writing specifies long-form copy created to engage and sell customers, whereas copywriting refers to short-form features, like headlines and meta-descriptions. However, the latter two are often accepted to be used interchangeably.
Getting digital writing for websites just right is an art form. Copywriters should have access to reliable SEO knowledge to form the foundations of their content. Online content is a different ballgame to non-digital copy. It should be laid out so that it’s easy-to-digest and scan, and should engage readers while being search engine friendly.
Content writing includes the creation of promotional copy for a specific audience and context. It is included as a major part of a digital marketing strategy to promote a brand or product. The copy should include headlines, paragraphs, meta-descriptions and keywords. Media such as blog posts, video, podcasts and social media posts are also classed as content.
All content should be optimised for search engines. SEO writing is written so that people can easily find it on Google and other search engines, in order to attract an increased amount of traffic. This includes a healthy keyword density and internal linking, so it often requires a specialist to make it as effective as possible.
In Australia, you can usually expect to pay around $120 up $240 per hour for professional copywriting services. Of course, this varies between agencies. At AKS Digital, copywriting is an embedded part of our SEO services, so prices depend on your overall strategy and are tailored to your unique requirements. Contact us for a quote.
Effective content writing is a mix of natural talent and practice. Like anything, the more you write, the better you’ll get. However, there are a few ways you can improve the way you write. Make sure you’re writing for a mass audience and conduct an online reading test to make sure your content can be understood by all reading levels. Lay out your content so that it’s easy to consume by scanning, and write as though you’re just speaking to one person, rather than an entire audience or customer base.
Without content writing, your website and your social media pages would be empty. Not only is online content important for your site’s overall SEO, it’s important to place yourself as a genuine expert in your field. You can also use it as an opportunity to tell potential customers exactly why they should buy from you, and increase your conversion rate by as much as 135%!