Marketing Automation Agency
Streamline your marketing efforts to boost leads and sales.
What is Marketing Automation?
Marketing automation is a term used to refer to all automated communications that come from your company to a potential customer during “the customer journey”. These processes are best described as automated follow up emails, chatbots and offline communications like postcards and handwritten notes.
It also refers to workflow and task automation. Most marketing automation software allows you to build streamlined processes that automate a lot of the repetitive tasks that your team spends time on everyday. Think data input from one system to another, creating quotes and sending proposals, for instance.
By implementing marketing automation software and tools into your business you’ll firstly create a more efficient and process driven way of working that will allow you to save countless hours every week and secondly, and most importantly, improve ROI.
Benefits of Marketing Automation
Marketing automation is a system or a type of software that can help companies automate ongoing tasks, such as emails, social media posts, and other website actions.
How can a marketing automation agency help my business grow?
Understanding marketing automation software and technology can be confusing and time consuming.
Hiring a marketing automation agency will be the shortcut you need to make sure that you’re getting the most out of every opportunity that comes your way. Above all, You need an agency that understands how your customer journey works so that you can implement a strategy that increases engagement and conversions at every stage.
We understand that marketing automation strategy and implementation isn’t all you need, therefore proof of ROI is critical and you want to see growth. Therefore, we provide full reporting for each stage of your customer journey and marketing automation set up..
The customer journey and marketing automation
Understanding your customer journey is critical when it comes to creating a successful marketing automation strategy.
When making use of automation, you always want to align a particular process to a specific stage in your customer journey. This process then has a very clear goal – to move the potential customer to the next stage in the customer journey.
For example, people who download your new whitepaper are in “research stage”. When building an automated process to follow up with these leads, we have the specific goal of moving them to the next stage in the customer journey which may be “choice reduction”. They achieve this goal by scheduling a call with you.
In conclusion, by getting clear with your unique customer journey, we’re able to build the very best marketing automation strategy and implement it for your business.
AKS Digital is the perfect example of what a digital marketing agency should be. Without exception, the team is friendly, understanding, patient and knowledgeable. They have provided us with well-priced, digital marketing solutions, tailored to the needs of each of our accounting projects.
Managing Director, Wakefield Business Group.
I have been working with this agency for a few years but I would recommend them without hesitation. Their client support has been outstanding and they have exceeded all of my expectations. I have worked with many digital marketing companies but none of them can compare to them.
Founder, Advanced Wholistic Remedies
Thank you AKS Digital for providing high quality advice in the development of the bridget louise website. Your technical knowledge, expertise and ongoing support is invaluable. Your team is both professional and personable.
We are extremely pleased with our new website. Every page is bright and informative, without the complicated fuss. Our site is extremely fast with minimal downtime.
Echo Hair Beauty
Marketing Automation Agency Melbourne
Frequently asked questions
There are a few things to think about when investigating the cost of implementing marketing automation for your business. First you will need to invest in the software that will be used to build the automation. This usually has a monthly fee attached to it. If you do not want to set up your marketing automation yourself, you will need to invest in an agency like us to analyse your business, create an automation strategy and implement the system. These are usually one off projects that vary in cost depending on your business. Our projects start from as little as $1000.
You may also want to invest in your agency to maintain your automated marketing systems and help you improve them over time. For this, you will look to keep the agency on a monthly retainer to continue optimising and improving the strategy.
There are many marketing automation platforms on the market. If you’re starting from scratch, we recommend looking at Ontraport as it is a powerful all in one platform that combines marketing automation, CRM, landing pages, email, custom databases, referral programs and much more into one system.
Other systems you could investigate are HubSpot, ActiveCampaign, Mailchimp and Keap by Infusionsoft.
By using automation to follow up with your leads and track activity you are able to feed your CRM and sales pipeline with more qulified leads and book more sales meetings or demos. Lead scoring and email marketing can be very effective to give your CRM and pipelines the boost they need.
We aim to create clear reports based on each stage in your customer journey so that you can easily see who is moving though your sales funnel and the conversion rates. It’s key to include marketing automation stats in these reports so that we can see the impact that the automation strategy has on your sales.