Social Media Marketing

Let us manage your social media marketing and we’ll help you connect with your audience like never before. So expect engagement, clicks, leads and sales.

What is Social media marketing?

Social media marketing is the art of using social media networks such as Facebook, Twitter, Instagram and LinkedIn to connect with your audience, build your brand. A well-crafted social media marketing campaign can also help to increase sales, drive website traffic and build a community around your products or services. In fact, it’s arguably the most versatile digital marketing channel.

Publishing valuable and engaging content on your social profiles is the foundation of any successful social media campaign. It’s also important to listen to and engage with your followers, run paid advertisements and, of course, ensure that your results align with your goals.

Social media marketing is a fantastic way to increase brand awareness and engage with your followers, but it’s so much more than that. Your activity on sites like Facebook, Twitter, LinkedIn and Instagram can actually generate quality leads for your business and indirectly improve your SEO, too.

Whether you want to build brand awareness, drive community engagement, generate sales and leads or simply use your social media channels to provide customer support, we can help you achieve your social media goals and build a loyal following of brand advocates.

Social Media Services

Facebook

Take advantage of Facebook’s vast captive audience and build a community around your products and services.

LinkedIn

Use LinkedIn to grow your professional network and position yourself as an thought-leader in your niche.

Instagram

Harness the potential of Instagram’s rapidly growing, highly engaged audience to promote your business.

Youtube

Demonstrate your expertise and grow your audience with awesome videos that demand to be watched and shared.

We’re a social media marketing agency that brings companies and customers together.

Let us manage your social media marketing campaigns and we’ll help you connect with your audience in ways you never thought possible.

Why outsource your social media marketing?

Managing your own social media marketing often seems like a good idea. After all, nobody knows your business better than you. But outsourcing your Facebook, Twitter and LinkedIn marketing to a professional social media marketing agency like Megademic can benefit your business in a number of ways:

More time to run your business

You could easily spend six or more hours each week monitoring social media profiles, posting content and responding to customer queries. That’s a lot of work – especially for businesses with limited resources. Outsourcing your social media marketing will give you more time to do what you do best: run your business.

More effective content strategy

What will you post? How often will you post it? Consistently producing awesome content is the key to social media success, and our content marketing experts are superheros when it comes to creating effective social media content strategies.

Knowledge of social media platforms

You may have someone in-house who knows Facebook inside and out, but what about LinkedIn? What about YouTube? Or Instagram? We do, and we have the knowledge and expertise to reach your target audience wherever they are.

Improved customer support

Research suggests that 89% of social media messages go unanswered, which can lead to customer dissatisfaction and frustration. Hand over the reigns to us and we’ll make sure your customers receive the timely responses they expect and deserve.

Access to greater resources

When you outsource your social media marketing to AKS Digital, you get access to state-of-the-art social media marketing software, graphic designers, copywriters and PPC advertising experts. In short: you get serious bang for your buck.

Benefits Of Social Media

No matter what you sell or who you sell it to, using social media as a marketing tool can help you increase brand awareness and build long-term customer relationships. Not every platform is suitable for every business, but any business can benefit from social media marketing in some capacity.

Publishing engaging and share worthy content is the key to social media success. Creating it isn’t easy, but it’s what we do best. From eBooks to blog posts and white papers to video tutorials, we create exceptional content that drives engagement and establishes trust.

The potential rewards for businesses that embrace social media marketing are enormous. We’ve listed some of the main ones below:

It's Where Your Audience Is

Over 39% of the world’s population spend their free time on social media. If you’re not promoting your business on the main social media sites such as Facebook, Twitter, Instagram and YouTube, you’re missing out on a golden opportunity to connect with your customers on an emotional level.

Builds An Audience

Social signals may not be a direct ranking factor, but click-through rate (CTR) probably is. The bigger your brand is and the more consumers trust you, the more likely you are to get a larger percentage of clicks in search engines like Google and Bing.

Boosts Brand Engagement

Social media interactions improve brand perception and customer loyalty. However, the prioritisation of content with higher engagement levels by some social media platforms means that you have to produce consistently engaging content if you want to create a buzz around your product or service.

Potential For Links

Valuable and useful content that gains traction on sites like Facebook, Twitter and YouTube is likely to generate lots of links, lots of traffic and lots of conversions. That’s why content marketing is at the heart of all of our online marketing services, including social media marketing.

Our Social Media Process

The first thing we’ll do is help you set your goals. In order to measure the value of your social media marketing efforts, your goals should be measurable actions that you can attach a value to and link to specific campaigns, such as newsletter sign-ups and PDF downloads.

Next, we need to find out where your audience is. Focusing on the wrong social media platforms can undermine your entire social media strategy, so we use a number of powerful tools to ensure we’re promoting your content to the right people in the right places at the right times.

Once we’ve determined which social media platforms will most benefit your business, the next step is to create new profiles and optimise existing ones. Incomplete or poorly optimised profiles have the potential to undermine any social media campaign, so it’s vital that your business pages look their best.

The saying “Content Is King” applies to many forms of digital marketing, but nowhere is it more important than social media marketing. Content drives social media. You simply can’t succeed on social media without creating and curating amazing content. And nobody does that better than us.

Next up is the scheduling of your content. We use industry-leading social media management tools such as Buffer, ContentStudio and SocialBee to automatically distribute your awesome content to Facebook, Twitter, LinkedIn, Instagram and more.

Once we’ve got your content out there, the final step is to track the performance of your social media campaign. If required, we can also create awesome landing pages and marketing funnels to help you make the most of every visitor to your site.each month we’ll send you a PDF report and KPI spreadsheet that tell you exactly what you need to know. Nothing more, nothing less.

Australian Social Media Marketing Agency Melbourne

All Social Media Marketing work is conducted in house, we do not outsource any our projects overseas. Social Media Agency Melbourne Specialists.

Faq's

Why should I use social media to promote my business?

30% of all time spent online is on social media. If you want to get your products and services in front of your target audience, you need to be there as well.

Which social media networks should I use?

Determining which platform(s) to focus on depends on where your audience is, what products and/or services your business provides and what you want to achieve.

How often should I post promotional content?

It’s a good idea to post at least twice a week, but the optimum posting frequency for some platforms, such as Twitter and Pinterest, is much higher.

What's the ROI?

We don’t make promises on results as every business is different. We can however provide you with estimations based off our current clients – it’s very likely we’ve worked with a business just like yours!

How can I track the progress of my social media campaign?

We’re all about transparency, so you’ll be able to access your ad accounts at any given time. It is a bit of a maze in there though, so in addition to your access, we’ll break down the campaign performance in our fortnightly catch-up calls. We also conduct monthly reporting catch-ups in person, where you’ll get a full summary of your campaign’s performance, clearly detailing all results and trends.

Can I delete bad reviews on social media?

It depends on the platform. Instagram, Pinterest, YouTube and LinkedIn allow you to delete comments, but Facebook and Twitter don’t. If you do receive a negative review, the best approach is to proactively resolve the issue.

Should I choose one platform to use or spread my budget across multiple platforms?

We’ll guide you here! The Social landscape is constantly changing, and although majority of our campaigns are currently run across Facebook and Instagram, this won’t always be the case. As the landscape changes, and we foresee new trends across our portfolio of clients, we’ll adapt your campaign to get you the best results

Do you outsource to a third party team?

No way! All our SMM is performed by a small team and the end result is thrilled customers which rave about the SMM that they receive.

Which social media platform converts best and which is best?

This is different for every business and objective, chat to us about your business and we can determine where your marketing dollars are best invested. Like above, this can change over time!

Our social media marketing services will create emotional connections to your brand and get people talking about your business on Facebook, Twitter, Instagram and Linkedin.

So if you’re looking for a digital marketing agency to help you grow, get in touch.

Here's how we'll invest in you:

Comprehensive audit

We’ll review all of your digital marketing channels and outline what’s working, and what needs to be improved.

Unique strategy

We’ll share our approach, covering how we’d scale your marketing – and how they relate to your objectives.

ROI Projections

We’ll forecast the results you can expect, as well as your investment and the KPIs involved to get you there.

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To receive your free digital marketing proposal, please answer the following questions to enable us to better understand your needs.

Free digital marketing proposal

SELECT THE OPTION THAT BEST DESCRIBES YOU

This will help us understand how we can best assist you. 

Select your industry

What do you need help with to achieve?

Do you have any social media business profiles?

How many website visitors do you receive each month?

What is your approximately monthly budget for marketing?

When do you want the work to begin?