Avoid the junk folder and attract attention in busy inboxes with our exceptional email marketing campaigns.
What is Email Marketing
In its broadest sense, email marketing is the use of email to promote your business, products and services. But that doesn’t even begin to scratch the surface of what it can offer a business.
Email marketing can be used to cultivate relationships with potential customers, turn one-time buyers into raving fans, inform customers about product updates and let people know about special offers and sales.
Email marketing and automation software is required in order to collect leads, send emails and track the performance of your campaigns. We use our own self-hosted email marketing system to send out our newsletters and communicate with our subscribers, but we also have experience of using MailChimp, ConvertKit, ActiveCampaign, MailerLite and more.
For every $1 spent, email marketing generates $38 in ROI and provides businesses with the broadest reach of all online marketing channels. In short: email marketing is simply the best option for business growth.
Email Marketing Services
Major benefits of Email Marketing
Email marketing connects your brand with your customers more effectively than any other form of online marketing. It’s a fast and effective method of getting your message out there, and it’s one of the best ways to reach customers where they visit every day — their inbox.
Email is the currency of the web; if you’re online, you need an active email account. And if you can deliver genuinely useful and engaging content to your target audience at the right moment, that currency can quickly become gold.
If you’re not building a list of subscribers and you’re not investing in email marketing, you’re leaving money on the table. Period. You’re also missing out on some awesome benefits outlined below:
Why Choose Us?
Email marketing has so many moving parts that it’s hard to argue against outsourcing it. There are so many things to consider: email templates, lead magnets, email drip sequences, audience segmentation and GDPR compliance, and that’s without even considering landing pages, paid ads and configuring email marketing platforms. The list is endless.
Managing your own email campaigns isn’t impossible, but it can take a lot of time and it’s easy to make mistakes. We believe that outsourcing your email marketing is often the best decision, and we’ve listed a few of the key benefits below:
Email Marketing Process
The first thing we do is find about you. We’ll get to know as much as possible about you and your business, your goals and expectations, and plan out the first steps towards meeting those objectives.
The next step is to take a step back. We’ll conduct a free performance audit of your email campaigns, analysing each of the factors that influence email marketing success, to help you get more from your email marketing budget.
This is where the magic happens. Our email marketing experts will work with you and your stakeholders to plan campaign schedules, discuss content requirements, review lead generation and email delivery systems, map out marketing funnels and plan any paid ads. search marketing strategies of your most successful competitors and help you avoid their mistakes.
This where we get to flex our creative muscles. Our content marketing team will help you put together the kind of content that’s worth subscribing for, while our talented designers will create on-brand email templates that ensure you look your best whichever email client they’re opened in.
Your email templates will then be subjected to a rigorous testing process to ensure they look great on all of the major email clients. Finally, we’ll run a series of pre-send checks on your email campaign to ensure it meets the brief and is error free.
Once we’re happy with it, we’ll send you a preview of your email to make sure you’re happy with it, too. Once everything has been approved, we’ll schedule your email to send at the best times to help increase the open rate.
Once we’ve hit the “Send” button we’ll begin analysing your campaign and identifying opportunities for improvements. We’ll review the open rate, click-through rate (CTR) and number of unsubscribes, as well as many other important metrics, and present the data to you in a clear and easy-to-understand format.
No! That’s the one thing you should never do. The people on that list didn’t choose to hear from you or your company, so emailing them would be a bad idea and more likely against spam act 2003.
There are many amazing email marketing platforms available; the best one for you will depend on your business, budget, goals and resources.
The three main email marketing metrics that determine the success of a campaign are open rate, CTR and the number of unsubscribes.
The best way to grow your email list is to offer your target audience free content that’s good enough to pay for, in return for their email address.
The QA process is vital. Once you hit the “send” button it’s almost impossible to change anything, which is why we apply a pre-send checklist to every email we send.