Email Marketing
Avoid the junk folder and attract attention in busy inboxes with our exceptional email marketing campaigns.
What is Email Marketing
In its broadest sense, email marketing is the use of email to promote your business, products and services. But that doesn’t even begin to scratch the surface of what it can offer a business.
Email marketing can be used to cultivate relationships with potential customers, turn one-time buyers into raving fans, inform customers about product updates and let people know about special offers and sales.
Email marketing and automation software is required in order to collect leads, send emails and track the performance of your campaigns. We use our own self-hosted email marketing system to send out our newsletters and communicate with our subscribers, but we also have experience of using MailChimp, ConvertKit, ActiveCampaign, MailerLite and more.
For every $1 spent, email marketing generates $38 in ROI and provides businesses with the broadest reach of all online marketing channels. In short: email marketing is simply the best option for business growth.
Email Marketing Services
List Building
Build a database of engaged contacts that will respond positively to your email marketing campaigns.
Campaign Management
Reach the right audience with the right content at the right time of day and watch your email list grow.
Testing & Reporting
Find out exactly what worked, what didn’t and how much revenue each email campaign generated.
Email Templates
Stand out from the crowd with a beautiful, on-brand email template that looks gorgeous in every email client.
Major benefits of Email Marketing
Email marketing connects your brand with your customers more effectively than any other form of online marketing. It’s a fast and effective method of getting your message out there, and it’s one of the best ways to reach customers where they visit every day — their inbox.
Email is the currency of the web; if you’re online, you need an active email account. And if you can deliver genuinely useful and engaging content to your target audience at the right moment, that currency can quickly become gold.
If you’re not building a list of subscribers and you’re not investing in email marketing, you’re leaving money on the table. Period. You’re also missing out on some awesome benefits outlined below:
Higher ROI
Given that email marketing drives more conversions than any other marketing channel, it’s not surprising that email delivers the highest ROI as well. In fact, for every $1 spent on email marketing, the average return on investment is $38 – a staggering 3,800% ROI.
Greater Visibility
Over 90% of emails get delivered to the intended recipient’s inbox, whereas only around 2% of your Facebook fans see your posts in their news feed. Essentially, this means your message is 45 times more likely to be seen using email than Facebook.
Increased Conversions
When it comes to conversions, there is no more powerful channel than email. In fact, the average click-through rate of an email campaign is around 3% (of total recipients), whereas the average click-through rate from a tweet is around 0.5%. This means people are six times more likely to click through to your website via email than from Twitter.ffer.
Preferred Communication Channel
People use social media to keep in touch with the people they know and care about. Email, on the other other hand, is a much more business-oriented medium and people expect to receive information about products and services via that channel.
Tried and Trusted
Building your email list, unlike building a social media following, is a stable, long-term investment that will pay off for many years to come. Email has been around since 1978, and it will be around for a good while yet.
Why Choose Us?
Email marketing has so many moving parts that it’s hard to argue against outsourcing it. There are so many things to consider: email templates, lead magnets, email drip sequences, audience segmentation and GDPR compliance, and that’s without even considering landing pages, paid ads and configuring email marketing platforms. The list is endless.
Managing your own email campaigns isn’t impossible, but it can take a lot of time and it’s easy to make mistakes. We believe that outsourcing your email marketing is often the best decision, and we’ve listed a few of the key benefits below:
Save Time
It goes without saying that setting up, testing, running and analysing an email campaign is extremely time consuming. The cost of employing dedicated marketing staff is often prohibitive – especially for SMEs – and business owners often have enough on their plate as it is, without trying to make the most of their mailing list. Many marketing tasks can be easily done in-house, but email marketing is probably not one of them. There are numerous issues to consider, ranging from email deliverability to GDPR compliance, and outsourcing your email marketing is almost always the best option for SMEs and startups.
Access to email marketing expertise
Experience is the best teacher, and we have tons of it. We know what works and what doesn’t, and your email campaigns stand a much better chance of success with us in your corner. We know how to grow permission-based subscriber lists, avoid spam filters and integrate marketing tools for maximum engagement.
Save Money
It costs far more money to build an effective email campaign in-house than it does to outsource it. Your staff will need to create lead magnets, set up email marketing platforms, design email templates and test them in different email clients, create compelling email messages and continuously analyse and optimise your email marketing campaigns. Even more money can be saved by using our email system. Hosted platforms like MailChimp, ConvertKit and ActiveCampaign charge hundreds of dollars per month for just a few thousand subscribers – whether or not you send out any emails. Our system costs a fraction of that, and if you don’t send, you don’t pay.
Greater Deliverability
Your emails can look a million dollars and contain the kind of content that begs to be read, but if they land in the spam can it’s a wasted effort. Outsourcing your campaigns to a reputable and knowledgeable email marketing agency like AKS Digital will give your emails a much better chance of landing in your recipients’ inbox and, ultimately, converting subscribers into customers.
Email Marketing Process
The first thing we do is find about you. We’ll get to know as much as possible about you and your business, your goals and expectations, and plan out the first steps towards meeting those objectives.
The next step is to take a step back. We’ll conduct a free performance audit of your email campaigns, analysing each of the factors that influence email marketing success, to help you get more from your email marketing budget.
This is where the magic happens. Our email marketing experts will work with you and your stakeholders to plan campaign schedules, discuss content requirements, review lead generation and email delivery systems, map out marketing funnels and plan any paid ads. search marketing strategies of your most successful competitors and help you avoid their mistakes.
This where we get to flex our creative muscles. Our content marketing team will help you put together the kind of content that’s worth subscribing for, while our talented designers will create on-brand email templates that ensure you look your best whichever email client they’re opened in.
Your email templates will then be subjected to a rigorous testing process to ensure they look great on all of the major email clients. Finally, we’ll run a series of pre-send checks on your email campaign to ensure it meets the brief and is error free.
Once we’re happy with it, we’ll send you a preview of your email to make sure you’re happy with it, too. Once everything has been approved, we’ll schedule your email to send at the best times to help increase the open rate.
Once we’ve hit the “Send” button we’ll begin analysing your campaign and identifying opportunities for improvements. We’ll review the open rate, click-through rate (CTR) and number of unsubscribes, as well as many other important metrics, and present the data to you in a clear and easy-to-understand format.
Australian Email Marketing Agency Melbourne
All Email Marketing work is conducted in house, we do not outsource any our projects overseas. Email Marketing Melbourne Adelaide Specialists.
Faq's
No! That’s the one thing you should never do. The people on that list didn’t choose to hear from you or your company, so emailing them would be a bad idea and more likely against spam act 2003.
There are many amazing email marketing platforms available; the best one for you will depend on your business, budget, goals and resources.
The three main email marketing metrics that determine the success of a campaign are open rate, CTR and the number of unsubscribes.
The best way to grow your email list is to offer your target audience free content that’s good enough to pay for, in return for their email address.
The QA process is vital. Once you hit the “send” button it’s almost impossible to change anything, which is why we apply a pre-send checklist to every email we send.