Pay Per Click Agency Melbourne
Let our ppc experts manage your PPC campaign to ensure you’re getting the most out of your advertising dollars.
What is Pay Per Click?
PPC is a method of internet marketing in which advertisers bid on relevant keywords that will “trigger”, or display, their ads when those words are searched for. Those advertisers then pay a fee whenever one of their ads is clicked on.
Google and Bing calculate the Ad Rank of each ad in the auction and use it to determine which ads are displayed, in which order and by which advertiser. A number of factors are used to calculate Ad Rank, such as the bid amount, the quality of the advertisement and landing page, and the context of the user’s search.
Although the basics of pay-per-click advertising are simple, creating a successful PPC campaign is anything but. Many businesses simply don’t have the resources to stay abreast of developments to PPC platforms, and many are missing valuable opportunities as a result.
PPC Services
Remarketing
Improve your conversion rate by showing specific ads to people based on their previous online actions.
Paid Search
Get your content in front of people as they search for the products, services and information that you provide.
Paid Social
Target people by age, gender, location and more on popular social media networks like Facebook and LinkedIn.
Display Advertising
Drive more traffic to your website by displaying banners, videos and text ads on external websites.
eCommerce PPC
Get your products in front of people as they search for items like yours on Amazon, Google and other platforms.
PPC Audit
Get an insight into how your PPC campaigns are performing and identify new ways of reaching your target audience.
Benefits of PPC
We’re helping more and more businesses use pay-per-click advertising to promote their products and services, and it’s easy to see why. A successful PPC campaign can generate revenue faster than any other method of online marketing and can help a company grow very quickly.
Pay-per-click advertising can have a positive impact on many businesses and brands, and if you’re not currently doing any PPC marketing there’s a good chance you’re missing out on valuable traffic and revenue.
There are many benefits a well-crafted pay-per-click campaign can bring to almost any business in almost any niche, some of which we’ve detailed below.
Immediate results
If you’re looking for an immediate return on your marketing investment, pay-per-click advertising is the way to go. Once we’ve researched your market and built your PPC campaign, your pay-per-click ads will begin driving targeted traffic and qualified leads to your website as soon as they go live.
Robust targeting options
Combining the robust audience segmentation tools of various PPC platforms with our own in-depth pay-per-click knowledge, we’re able to create marketing campaigns that resonate with your audience and deliver the right message to the right people at the right time.
Budget control
With PPC, you choose how much to pay for a click and how much money to spend on a campaign. However, this flexibility can also lead to confusion and wasted budget, which is why businesses across Australia rely on our PPC management services.
Simple to measure and track
One major advantage of PPC advertising is that measuring and tracking the performance of a campaign is very straightforward. The attribution of budget to direct results isn’t always easy to determine in some marketing channels, but there’s no mystery when it comes to PPC.
Channel integration
Insights from PPC advertising can help shape your SEO, Social Media Marketing and Content marketing strategies. If you want to know which keywords are driving the most conversions for your business, PPC can tell you. It’s also an effective method of testing out the commercial viability of new products and services.
Why outsource your PPC?
Through our in-depth knowledge of various PPC advertising platforms including Google Ads, Bing Ads, Facebook Ads and Twitter Ads, we can help reduce the cost-per-click (CPC) of your ads and increase the conversion rate of PPC traffic to your site. As a result, you’ll get a much better return on your PPC investment.
There are many reasons why you should at least consider outsourcing the management of your pay-per-click campaigns to a PPC agency like AKS Digital, some of which are listed below.
Save Money
Making a profit from PPC isn’t rocket science. But it isn’t exactly a walk in the park either. And if you have little or no experience of managing PPC campaigns, your budget can disappear very easily and very quickly, with nothing to show for it. Hand the reins over to us and you won’t have to worry about making every penny count – we’ll do that for you. And as the leading PPC agency in Surrey we have the knowledge and expertise to squeeze every last drop of revenue out of your PPC budget.
Save Time
The day-to-day management of a pay-per-click campaign can be extremely time-consuming – especially if you’re learning as you go. As an experienced paid advertising agency, we’re able to identify issues much quicker than the untrained eye, saving you both time and money.
Reduce Overheads
Having a pay-per-click expert in-house means paying a salary and employment benefits. An experienced PPC professional is likely to command a salary of around $70,000 a year. Once you factor in the cost of holiday pay, sick leave, super, annual leave, you’re looking at paying out upwards of $85,000 a year. And that’s without even considering performance bonuses, future pay raises and on-going PPC training. We charge a one-off fee to set up your PPC campaign and then a monthly fee to manage your pay-per-click ads. When you consider the cost of employing a PPC expert, we believe that our PPC services offer tremendous value for money.
Our PPC Process
If you’re already advertising with programs like Google Ads or Bing Ads, our PPC specialists will analyse your accounts in order to identify areas for improvement. We’ll also get to know more about you and your business and find out what you want to achieve from your PPC campaigns.
The next step is to identify which keywords offer the most potential for your business. Using a handful of industry-leading tools, we’ll determine which keywords will drive the right traffic to your site, how much they’ll cost to bid on and which of your competitors are appearing for them.
Once we’ve found the right keywords for your business, we’ll organise those keywords into campaigns and ad groups that reflect the structure of your website or the products you sell. This approach makes it much easier to create highly targeted ads, which in turn leads to more conversions.
Once we’ve uploaded your ads, segmented your keywords into campaigns and ad groups and set your maximum bids and a daily campaign budget, we’ll make your PPC campaign live on an agreed date and begin monitoring its performance.
Once your PPC campaign has been set live, we’ll monitor it and make any necessary changes to ensure it delivers the best possible ROI. We’ll provide a monthly report on the performance of the account against your defined goals, and we’ll identify any opportunities for improvement.
Australian Pay per click agency Melbourne
All PPC work is conducted in house, we do not outsource any our projects overseas. Melbourne PPC Specialists.
PPC FAQ
We charge a one-time fee of $500 to set up a campaign and then $500–$2,000 per month – depending on your monthly spend – to manage it.
We would generally recommend starting off by advertising on Google, but it’s often a very good idea to advertise on Bing as well.
This is often referred to as “brand bidding” and is a common (and often cost-effective) way of stealing visitors away from competing websites.
Yes. PPC and SEO compliment each other perfectly, and when you have both marketing channels working together, you will often see even greater results.
This is known as “remarketing” and works by setting a cookie for users when they visit your site, and then targeting those users as they browse other websites.
This is generally a very good idea – especially if your competitors’ ads are showing up when people search for your business.
No way! All PPC is performed by a small team and the end result is thrilled customers which rave about the results that they achieve.
No way! Ideally, we want to be in your life for a long time. It is expected you will commit to a month on month contract which is enough time to really get things humming. After this time, if you feel like you are not getting results you can cancel.
If you’re struggling to make PPC work for your business, get in touch and we’ll help you make the most of your advertising budget.