Search Engine Optimisation
Results driven SEO agency, that delivers an improvement in rankings, increase organic search traffic and an increase of sales.
What is SEO?
SEO is the process of helping your website rank higher in organic (non-paid) search results, making your website more visible to people searching for your brand, products or services in search engines.
SEO compliments many other forms of digital marketing, including social media marketing and content marketing, and incorporates the technical and creative activities required to improve rankings and drive relevant traffic from search engines.
Sometimes, optimising a website is simply a matter of reducing the time it takes for the pages to load. Sometimes it involves restructuring the entire site. But our primary objectives is always to improve your site for your users and to rank higher than your competitors in the SERP’s.
SEO Services
Local SEO
Target customers in a specific area and get your products and services in front of them as they’re ready to buy.
eCommerce SEO
Improve the search engine ranking positions of your product pages and drive relevant traffic to your online store.
On page SEO
Optimise your website pages and create exceptional new content to boost your rankings and build trust in your brand.
Off Page SEO
Ensure that your valuable content gets the attention it deserves with our professional link building services.
Technical SEO
Find and fix any issues that are preventing search engines from crawling, understanding and indexing your content.
SEO Audits
Give your website a full audit and identify any issues that could be having a negative effect on your search engine visibility.
Benefits Of SEO
By analysing vast amounts of digital data, Google’s sophisticated artificial intelligence (AI) systems can “learn” how to perform many tasks better and faster than any human ever could. But it’s not perfect. And when it comes to crawling websites and indexing content, sometimes even Google needs a little help.
Through fixing technical issues, optimising content and building backlinks, our SEO engineers will help search engines “read” and make sense of your content, giving your website a much better chance of being found for relevant words and phrases.
Higher Conversion Rates
We’re an SEO agency that believes user experience (UX) and conversion rate optimisation (CRO) go hand-in-hand with SEO. By ensuring your website loads quickly, is easy to navigate and delivers an exceptional mobile experience, we’ll help to increase your conversion rate and boost your ROI.
Brand Awareness
A well-crafted search engine optimisation campaign will ensure your product or service is easily found through organic search. Once your site gets onto page one in Google, people will quickly become familiar with what you have to offer.
Butter User Experience
Everything we do as part of an SEO campaign – whether it’s increasing site speed, optimising images, improving site navigation or optimising content – is geared towards improving your website for your visitors.
Increased Social Media Followers
By increasing the search engine visibility of your site, you’re also getting more exposure for your valuable social media profiles. And as more and more people visit your site and engage with your content, the number of people following you on social media is likely to increase.your site gets onto page one in Google, people will very quickly become familiar with what you have to offer.
Permanent Results*
Unlike paid ads, your organic search listings won’t disappear the moment you stop paying for SEO. You still must create exceptional content and improve your site to keep your rankings, but our SEO efforts should continue to drive traffic to your site for years to come. *Googles algorithmic changes can disrupt rankings.
Why outsource your seo?
SEO is not black magic. There are no shortcuts or “secret formulas” to help you scale the North Face of Google. SEO is mainly about aligning the content on your website with the search intent of your audience. So if it’s that straightforward, why should you outsource your SEO to an agency like AKS Digital.
Save Money
Doing SEO yourself takes time, and hiring a dedicated member of staff to do it for you costs money – often lots of it. Our SEO services start from around $250 a month – a fraction of what it would cost to take on a new employee – and our low overheads means we’re well placed to work with smaller SEO budgets.
Learning Curve
SEO is constantly evolving, and keeping up with the latest changes to search engine algorithms is simply not possible for many business owners. Google’s Webmaster Guidelines are helpful, but they don’t tell you all there is to know about SEO. Plus, the web is so full of misinformation regarding SEO that you could easily end up doing more harm than good.
Save Time
Time is a precious commodity for many business owners. And SEO is extremely time consuming. Modern SEO is about more than just optimising content and building backlinks; it’s about improving all important aspects of your website. This approach is known as “holistic SEO”, and it takes a lot of time and effort to implement.
SEO Specialists
Let’s face it: nobody is good at everything. We’re not very good at engineering or building skyscrapers, and we don’t know much about medical or insurance, but we do know what search engines and website visitors want. And it’s that expertise and in-depth understanding of all aspects of SEO that could give you the edge over your competitors.
Our SEO Process
The first thing we do is draw on your knowledge to help us understand who your customers are, why they choose you over your competitors and what you want to achieve from your SEO campaign. We’ll then carry out a full SEO audit of your website to get an idea of how well optimised it is.
Technical SEO is the foundation upon which all successful SEO campaigns are built. So once we’ve audited your website we’ll fix any technical issues that could be having a negative impact on your SEO, such as inaccessible web pages, redirect loops, broken links and more.
Knowing what your customers are searching for and what your competitors are ranking for is vital. Through in-depth keyword research and competitor analysis, we’ll uncover the secret search marketing strategies of your most successful competitors and help you avoid their mistakes.
We will make sure your current content is written in a way that it can reach the largest possible target audience. We optimise and check your content should include associated keywords are present, adding meta and title tags, and relevant links.
By this stage we’ll have an in-depth understanding of your customers’ wants and needs, online behaviours and preferred channels, and we’ll use these insights to create the kind of content your audience wants to engage with, link to, share and talk about.
We’ll provide you with an easy-to-use dashboard where you’ll be able to monitor the performance of your website whenever you like. And at the start of each month we’ll send you a PDF report and KPI spreadsheet that tell you exactly what you need to know. Nothing more, nothing less.
Australian SEO Marketing Agency Melbourne
All SEO work is conducted in house, we do not outsource any our projects overseas. SEO Agency Melbourne Specialists.
SEO FAQ
From $250 per month, depending on your niche and target keywords. Many other agencies charge a minimum of $1,000 (and more) per month.
SEO involves optimising and creating content – and creating quality content takes time. But outsourcing your SEO is still much cheaper than hiring a member of staff. business day.
Generally, it takes between 4-6 months before you start seeing results, although our clients often see improvements within the first three months.
No. Nobody can. What we do guarantee is that we will do everything we can to help your site rank as highly as possible and get as much relevant traffic as possible.
Yes. PPC and SEO compliment each other perfectly, and when you have both marketing channels working together, you will often see even greater results.
We do NOT engage in black hat SEO tactics.
Google penalises sites which engage in these shady tactics and we support them on this. That’s why we take the good old fashion approach by pursuing best practice and encouraging our clients to commit to producing excellent content that their site visitors will adore (and come back for).
By optimising your site both offline and online, you’ll be able to achieve a great flow of traffic to help realise your SEO ambitions. Black hat SEO may get you some results, but all your hard work will come undone if and when you’re caught out. The penalties may be severe and cause people to lose confidence in your brand so don’t risk it.
Short answer: no.
Yes, we know that all of those Fiverr deals offering you 50 backlinks for $5 are tempting, but they’re not worth it. Buying links goes against Google’s policies and will destroy your search rankings if you get caught.
If Google does catch you buying backlinks, you’ll see your search rankings plummet. From there, you’ll need to remove those links to your site and submit a reconsideration request for Google to re-analyse your site.
Instead, focus on creating exceptional content and run link building campaigns focused on getting relevant bloggers to link to your content.
No way! All SEO is performed by a small team and the end result is thrilled customers which rave about the SEO they receive.
No way! Ideally, we want to be in your life for a long time to come solving your problems. We want you to feel comfortable with the services that we offer. We will let you know the estimated time required to achieve results, but if at any time you decide that our services are not for you, you can terminate the service. Our success rate has meant that to date, we have not had many clients decide to terminate before receiving results.
Competition for page one rankings has never been tougher. Get in touch with our SEO experts and gain an unfair advantage over your competition.