Project Questionaire

Thanks for choosing AKS Digital. We are excited to help you increase your results through digital marketing. Please allocated at least 30-45mins to go through the initial questionnaire, it could take a bit longer depending on the services you require.

Questionaire

Details
Business Snap
What are we doing?
Audience
Competition
Web Design
e-Com
SEO
SEO Exp
SEO Tech
PPC
Fb Ads
GAds
CM
EM
CRO
Success

Thanks for choosing AKS Digital. We’re excited to help you increase your results through Digital Marketing.

13+ Years Experience
Contracts in place to protect you
Step by step process
50% deposit up front, followed by 4 payments.
Australian

Before you begin our questionnaire, please allocate about 30-45 mins to go through the initial questionnaire it could take a bit longer depending on the services you require.

The questionnaire is divided into 15 sections. Not all of them will apply to you, please fill in the services you want or might require.

If you accidently refresh your browser or lose your tab please return to the page or click the link to return to where you left off.

Now lets get stated 🙂

First Name

Last Name

Business Name

Phone/Mobile

Website

Address

Unit/Number & Street/Road

Suburb

City

State

Post Code

Country

When would you like to start?

What is your level of experience with digital marketing?

Business Snapshot

This is your opportunity to tell us why you need a website and what the website should achieve. Your answers will help us build a great online marketing presence for you. One that is strong and memorable in your customers' minds. One that defines clearly what you are, what you stand for, and what makes you different, generates traffic, leads and converts. If you already have a website and are in need a redesign or other services please still continue the form.

What's the name of your company?

What is the size of your company?

When did you start your company?

What are the key points in the history of your business?

Do you have any other offices around the world?

Which industry does your business operate in?

What sets your company apart from others in your industry? Is there a unique aspect to your company that you could use as a point of differentiation?

Do you have an existing tagline, slogan or brand statement? If not, would you like to create one.

What type of tone and persona would you like to portray to potential clients?

What other marketing verticals are you investing in?

How do prospects find you?

Is the purpose of your site to generate leads and sales, or both? Please explain.

What does the sales cycle look like?

Do you have in-house writers, graphic designers, who will be part of the collaboration?

Do changes need to be approved by legal before they go live?

Who are the decision makers for this project?

Name	Position

What budget have you allocated for this project?

What are we doing?

Provide us your main reasons for needing: New website, website redesign, Search Engine Optimisation, Social Media Marketing, Content Marketing, Email Marketing, Pay Per Click.

It's helpful to set SMART goals as it keeps all of us on the same page and moving in the same direction.

IE: Goals that are Specific, Measurable, Achievable, Relevant and Time-bound.

With this in mind, what are the top 5 business needs of your new website or the services you require?
EG: 20% increase in sales in 6 months, 30% increase in membership this year, reduce admin costs by 15% in 3 months

Goal #1

Goal #2

Goal #3

Goal #4

Goal #5

Is there anything about your current site and or (CRO,PPC,SMM,EM,CM) that serves the business well and if so, why?

Competition

We would like to know your competitors so we can better them.

Do your competitors have websites? If so, list them here

Column 1

Who else is competing for the attention of your ideal customer? what are they doing that you think is working?

What do you think is working for your competitors?

What is the single most important thing that sets your business apart from the competition?

Web Design Concept

For creating a new website and revamping an existing website.

Do you require a new website? or a redesign?

Yes

Please list 1-5 websites in particular that you like the design of? Why?

What are the top 5 reasons your ideal customer will visit your website?

What are the functions you require for your website?

E-Commerce (Online Store) (New & Existing)

If you require or redesign a E-commerce (Online Store) please answer the following questions.

Do you require eCommerce functionality ?

What will you be selling online?

Roughly how many different products or services will you be selling online?

Will these products or services be separated into different categories or subcategories?

Do any products require customisation?

Do you have existing photography for your products?

Will you be shipping your product(s) ?

Do you require taxes setup, i.e. are you GST registered, VAT ?

Do you have an existing merchant account or online payment gateway?

Do you sell services or products that require regular recurring billing? Please explain.

Do you need to present certain products, prices, discounts, or content to specific visitors, such as customers, wholesalers, retailers, or distributors?

Do you you need to track limits on items being sold (eg inventory or spaces available in a class) ?

Will you want to implement an affiliate or referral program?

What sort of reporting for fulfillment do you require? (Emails that are sent)

Do you require your site to accept multiple currencies?

Do you require us to import of migrate old data to your new site?

Where are you hosting your e-commerce site? or website?

SEO Optimisation (Existing Websites Only)

The following set of questions will help us get to know your website, SEO marketing background and expectations and the resources we have to work with, all of which are extremely critical to our performance and so we can do the best possible job we can do.

Do you require SEO (Search Engine Optimisation)

Is the purpose of your site to generate leads and sales, provide information, or both?

Which countries are you targeting?

Country 1

Is your business or any of your products/ services seasonal?

What are the top 5 reasons your ideal customer will visit your website?

Your SEO Experience

Background information about your experience with working with SEO.

Do you have any experience with SEO or have had undertakings with another Company handling your SEO?

What is your level of understanding when it comes to SEO?

Are you currently working with another SEO company?

Describe your previous experience with SEOs?

What is making you change SEO vendors now?

What do you wish you old SEO did for you?

Are There Any SEO-Related Documents We Can See?

Choose File

What is making you change SEO vendors now?

SEO Technical Information

Information about your website, domains, google accounts & social media presence.

(We do not require any credentials at this time).

What kind of CMS was the website built on?

Do you have a blog? If so, what is the web address and who is in charge of it?

What are the basic keywords you want to rank for?

Do you have a blog? If so, what is the web address and who is in charge of it?

Who are a few of your main competitors you want to beat?

How much traffic does your site currently get per month?

Do You Own Any Other Domains or Subdomains?

Are There Any Plans for a Website Redesign?

Have you ever had a manual or algorithmic penalty?

Do you have any social media accounts?

Social Media Platform	Profile Page Name

Google AdWords

Would you like to Run Ads On Google AdWords?

Keywords Please list suggested keywords (if any)

Keyword

Are there any keywords we should avoid in our campaigns? (if any)

Keyword

Are there any trademarks, copyrights or other information we should know about when writing ads?

Location Targeting Please list your selected states:

Column 1

Location Targeting Please list your selected Cities:

City

Location Targeting Please list your selected suburbs:

Suburb

General Comments and Requests

Content Marketing

Content marketing establishes communities, improves rankings, and acquires the attention from the target audience and we would like to help you to make your company grow and expand – through a tailored content . This questionnaire will enable us to hone on in the crucial content marketing strategy that best fits your goals and organisation.

Do you require content marketing services?

What topics and ideas best cover what your company offers?

How would you like your brand to be represented?

What are the central keywords/trigger words that prospects might use to find you online?

Which products/services from your site would you like to be highlighted in your blog posts?

Who would you like the author of the blog posts to be?

Do you need your blog posts to be promoted on social media?

Can the You Provide Advertising Appropriate Assets/Imagery?

Are There Legal Phrases/Guidelines/Barriers For Advertising Purposes?

Email Marketing (Still the best way to grow your business)

Nitty Gritty Email Marketing info to help design and deliver awesome killer marketing campaigns for your business.

Do you require Email Marketing services?

Do you currently have a mailing list?

How often do you plan to send email newsletters?

Do you need to segment your mailing list for targeting purposes?

How are you currently sending email newsletters?

Regular email program (e.g. Outlook, Gmail, Hotmail etc)

Email Marketing Providers

None

Are you interested in email marketing automation?

Do you have any applications you would like to integrate?

Column 1

How do you want to manage your email marketing strategy?

Train me, provide me with software, but I'll do it myself

I'll provide the contents, AKS Digital can send the emails for me.

I'll require AKS Digital to conceptualise, execute and evaluate an email marketing strategy for me (full campaign management).

Do you require email template design services?

Do you wish to accept subscriptions to your newsletters from your website through a form?

Do you currently subscribe to email newsletters from other websites?

When do you want to send your first/next email campaign?

Conversion Rate Optimisation (CRO) (Existing Websites only)

Is your website traffic converting into leads, sales? If the answer is no then you need this.

Do you require CRO services?

What does your website sales process look like?

What conversion actions can visitors take on your website?

What are the current conversion rates?

How much revenue are you currently generating from organic search on a monthly basis?

Do you have a traffic breakdown we can access?

Do you have any back-end data I can Access ?

Please upload any reports you have access to regarding the above 2 questions

Choose File

What does success look like?

If we were to be celebrating a successful digital marketing strategy (solution) in 12 months time, what would that have to look like? How many website visitors? How many leads? How many sales? Be as descriptive as you possibly can.

Anything else you want to get off your chest?

Project Questionaire

Business Snapshot

What are we doing?

Audience (Your Customers)

Competition

Web Design Concept

E-Commerce (Online Store) (New & Existing)

SEO Optimisation (Existing Websites Only)

Your SEO Experience

SEO Technical Information

PPC (Pay Per Click Advertising)

Facebook ADS

Google AdWords

Content Marketing

Email Marketing (Still the best way to grow your business)

Conversion Rate Optimisation (CRO) (Existing Websites only)

What does success look like?

Contact Info

Address

Hours

Digital Marketing

Info & Resources

Web Design

Client Resources

Other Services

Legal Info

SELECT THE OPTION THAT BEST DESCRIBES YOU

This will help us understand how we can best assist you.

Select your industry

What do you need help with to achieve?

Do you have any social media business profiles?

How many website visitors do you receive each month?

What is your approximately monthly budget for marketing?

When do you want the work to begin?