Last Updated on 16/03/2025 by Arnie

Customer feedback is critical for lead creation! Customer evaluations are one of the most efficient strategies for your company to create leads. According to a BrightLocal survey, 85 percent of buyers trust internet evaluations as much as personal recommendations.

Before we deep dive into this article, two crucial questions must be addressed. Do consumers go back and read earlier reviews? And, if so, do poor reviews deter some buyers from making a purchase?

Customer reviews are difficult to analyse since they are entirely subjective. We’ve all gone to that restaurant with a low trip advisor rating and had a nice time. So, given that, do customer reviews aid in lead generation? Let us investigate!

One of the most fundamental ways to establish a good impression on your business is through reviews and testimonials. Asking consumers with whom you have previously worked or who have provided excellent service is a small thing that may have a significant impact on your business.

Before determining whether or not to do business with a company, most clients will examine past reviews. Now, because reviews are mostly subjective, they should be taken with a grain of salt. Their power, however, cannot be overlooked.

If you want to discover how a customer testimonial might help your business, look at these 11 instances of firms that have benefited in recent years. 11 Excellent Customer Testimonial Pages

So, what is it about customer reviews that makes them so good in generating leads?

Customer reviews accomplish the following:

Display social proof
Make you stand out from the crowd.
Boost organic traffic to your website
Build trust with potential customers

…all of which can assist you in generating more leads!

There are several other compelling reasons to focus your marketing team on obtaining good customer reviews:

1. Customer feedback provides social evidence.

Potential clients may feel more secure in doing business with you if they see that others have had a favourable experience with your company.

Customer reviews give social evidence and can influence future consumers to take action.

2. Customer reviews can help you stand out from the crowd.

If your competitors lack client reviews, it might help you stand out to potential consumers, who will notice and be more inclined to pick your company.

Customer reviews allow you to distinguish your organisation from the competition—if people are saying wonderful things about you, there’s almost likely an excellent reason for it!

3. Customer reviews boosts organic traffic to your website.

Positive customer evaluations can encourage more people to visit your website, which is especially useful during the holiday shopping season. The more visits you have on your site, the more leads you will organically produce.

4. Potential customers get trust from client reviews.

People will feel more comfortable providing their contact information in exchange for special offers if they perceive that previous customers have had a great experience with your company.

Positive customer reviews increase client trust, which may help you produce more leads for your organisation.

Customer evaluations are an efficient technique to create leads for your organisation for these and other reasons.

5. Creating a customer review strategy

So, if you’ve read the portions of this blog about making an effort and how reviews might effect your brand, you’re definitely interested in learning how to develop a customer review strategy. Consider the following fundamental concepts:

• Create distinct areas for customers to submit reviews – (website, underneath blogs, product reviews and social media)
• Make incentives – Give your customers a discount or encourage them to post a review in exchange for a chance to win a prise.
• Respond to every review – short and straightforward, whether good or bad.
• Provide good feedback to customers – A different method, but one that can help you get a review back.
• Share favourable customer reviews – Showcase your excellent work and what consumers are saying about you.

Most businesses will employ a combination of all of the above in their approach, but the key is to be consistent and ensure that all evaluations, whether favourable or bad, are accessible.

Is the effort worthwhile?

Whether or not customers choose to listen to or read other people’s comments, having positive online reviews and testimonials influences how potential customers perceive your products and services. It is an area that is mostly ignored by most businesses.

Customers are ready to write and submit negative evaluations, while they are less open with favourable feedback.

The following are some of the ways that reviews or testimonials might benefit a business:

• Increase the flow of leads – Positive reviews will attract clients, and chances are they will utilise your products/services now or in the future if they have read positive things.
• Increase conversion rates – Before contacting/purchasing your products or services, most customers will read the reviews and testimonies of prior customers. Customers are more inclined to purchase if you have a large number of favourable reviews since they have faith in your company. Create trust in order to attract more individuals and increase your conversion rate.
• A large number of good reviews will outnumber the rare unfavourable – Unfortunately, at least one client will post a negative review throughout the period your business is open. Accept it and don’t be concerned about it. This is why soliciting feedback from consumers who are pleased with the service is critical. Finally, this will assist to mitigate any unfavourable concerns that may be posted.

Spending time and effort on reviews and testimonials is critical, as seen by the three ways they may benefit your business.

It offers a favourable picture of the firm, and even if you do receive negative comments, it will not have a huge negative impact on your business.

To sum up

To summarise, it’s simple to understand why customer reviews may be such an excellent approach to generate leads for your company.

Customer reviews may provide social proof, improve organic traffic to your site, and foster confidence among potential consumers, all of which can help you produce more leads! Finally, client reviews are an excellent approach to promote your company and expand your consumer base.

Customer reviews and testimonials are critical for a firm to make a good first impression, yet they are often disregarded. Customers who have worked with you for a long time or who have had a positive experience with you should offer you a review on Google Reviews, Trust Pilot, Facebook, True local, Yelp, TripAdvisor or even a testimonial for your website.

This will undoubtedly aid in the generation of more leads in the future.

So, with that in mind, how can you generate and manage your reviews, AKS Digital has a nifty reputation management tool to help you out, if you would more information contact AKS Digital for free consultation today!