Last Updated on 12/03/2025 by Arnie
One of the most common inquiries we hear from new clients is how regularly you should update your website.
This is an excellent question, with contradictory facts available online. That is why we put our minds together and wrote this post.
So, let us investigate ‘Why You Should Update Your Site Frequently?’
Why is it important to update your website on a regular basis?
When this post originally arrived on my desk, I asked the team why they thought it was vital to update a website on a frequent basis.
Design
Your website’s design should represent the world’s impression of your organisation. As design trends change, now is an excellent moment to update your look.
Otherwise, your present client base may begin to feel ignored and may decide to take their business elsewhere.
Rebrand
Many businesses discover that reviving their logo is precisely what they need to spark new interest in their brand. When it comes to recruiting new clients, redesigning a company’s logo, website, and strategy may be quite beneficial.
Many businesses rebrand every three to five years. Rebranding may have a major impact, even if the changes are minimal.
Adapting to changes
It is critical that you account for modifications while upgrading your website. In many circumstances, upgrades will have no effect on the performance of your site.
Keeping your website updated might help you prevent problems with updates. Web servers often modify their platform, and developers provide software upgrades, bug fixes new features. Not updating your most likely will put your site at danger. To reduce the likelihood of problems, it is critical to stay current on all of these changes.
Mobile Compatibility
People will use mobile devices to view your website more than laptops in 2022.
In 2022, your website must be mobile-friendly. It’s not worth risking losing potential consumers only to achieve a more classic appearance or feel.
You are losing business if your website is not mobile-friendly.
Online Security
Users want to know where their data is going, and as a result, they have grown more technologically knowledgeable in general. They want to ensure that the cookies on your website do not put them in risk.
It is critical that consumers feel secure and welcome on your website. Knowing how their data will be used is a vital element of a user’s experience, so make sure they read your cookie policy.
User Experience
A user’s experience includes all aspects of your website. They will not visit your page if any of them are not to their taste.
The total of all impressions that a person receives when using your brand or website is referred to as user experience. A strong user experience begins with simple navigation on any device and responsive customer service to answer queries and reassure hesitant customers.
How Frequent Website Updates Can Help Your SEO Rating
Some of you marketers may have noted that SEO did not appear on our initial list, which was on purpose. This point warrants its own title!
Before we go any further, we felt it would be useful to break down SEO for those of you who might be new to the subject.
What Exactly Is SEO?
SEO, or Search Engine Optimisation, is the practise of enhancing your website’s search engine visibility on search engines such as Google or Bing.
Search engines employ a variety of data to select which websites they will offer to its visitors, with the user experience being a crucial factor.
Another issue is the amount of new helpful information that is submitted to the website; here is where content creation comes into play.
Because search engines hunt for keywords, articles are an excellent approach to boost your website’s ranking standing. Using articles with useful material and key phrases improves your article’s ranking in search engine results pages.
Why not read this post for a thorough examination of the issue of SEO? What Exactly Is SEO? Everything You Should Know
So, with our definition, we briefly touched on it here, as well as creating frequent useful content. Frequent content offers your consumers a cause to return to your website and helps you to establish a relationship and trust with your customer base.
All of the material you put on your website, like the design, is a direct reflection of how your prospects will see you; make sure it’s helpful and well-presented.
If you do not update your website at all, it will fall down the search engine rankings since search engines only offer the most recent material to their users.
How Frequently Should Your Website Be Updated?
When researching how regularly you should update your website, you may come across a lot of contradictory advice. This is due to the fact that there are several possible solutions rather than a one-size-fits-all one.
Because search engines update so frequently, it’s a good idea to post new content to your website at least weekly, if not monthly.
You should post material that is relevant to your brand and, preferably, helpful to your prospects.
Another popular online response is every 2-3 years.
This statistic is often in connection to a comprehensive website redesign and rebranding, which may initially have a negative impact on your rankings, particularly if you have modified the site’s URL structure or user experience. If not done properly, it is possible to lose your rankings.
Later in the post, we’ll look at a few scenarios that could influence your decision to upgrade your website, so keep an eye out for that!
When Should You Update Your Website?
Now that we’ve established how regularly you should be updating your website, let’s look at a few scenarios in which you should consider updating your website.
Out-of-date
There are several ways for your website to become out of date. If you want your brand to flourish, you will have to upgrade your website, whether it’s a design or a technological component.
Examining what your rivals are doing is a terrific method to get ideas and discover where your brand could be able to fill any holes they’re leaving!
New Customer Requirements
Your consumers’ demands may change over time, and it is critical that your website evolves with them, otherwise they may seek a comparable experience elsewhere.
Keeping a close check on your website’s activity, developments in your business, and rivals can help you get a head start and avoid being left behind.
Change the Brand’s Direction
In many circumstances, adjusting your brand’s direction is a result of your clients’ changing demands over time.
To avoid confusing your prospects, ensure that your brand’s messaging remains consistent across numerous channels.
If your brand’s branding direction changes, updating your website to reflect those changes is critical.
Unresponsive
If your website is not responsive on mobile or the internet in general, you will lose prospects rapidly.
Much of the ranking system is based on trust; if your site is unresponsive, anyone who does make their way onto it will most likely depart fast. Usability should be at the top of your priority list across all platforms.
When your budget permits
The final aspect we want to emphasise in this part is when your budget permits for the upgrade. This may appear to be an obvious point to make, but we believe it is significant and worth mentioning.
Unless you want to complete the entire website yourself, it’s very probable that you’ll hire a third party to do that task effectively.
What is the average time it takes to update a website?
As previously said, there are various aspects that contribute to website design and administration.
To establish a seamless and appealing website for your prospects, numerous parts will need to be created, ranging from visuals and animations for your prospects to visit.
A website makeover can take anywhere from 3-6 months, depending on the amount of labour involved with the project.
However, I believe that one of the most important conclusions from this post should be that rebuilding or keeping your website fresh is a full-time job.
The internet never sleeps, and fresh stuff is constantly being posted.
For example, 500 hours of video are added to YouTube every minute of every day, so you should have a better notion of how much ‘noise’ there is on the internet for your brand to break through before reaching your prospects.
New pages can be added fast depending on the material that you want to include on the page, but in most circumstances, new pages can be developed in 2-10 business days.
Making sure you offer clear and concise directions on how you want your brand to be portrayed will help the process move ahead, as will responding promptly and providing clarifications or sign offs on aspects will help you conclude your project as soon as possible.
How Do You Update Your Own Website?
We’re not going to lie to you: building or updating your own website requires a lot of effort.
Although there are websites such as Wix or Squarespace that allow you to ‘build’ a website, everything there is based on templates, which looks extremely ‘cookie cutter’, amateurish and not so SEO friendly. Therefore, we don’t really recommend that you use a website such as that to create or update your website.
If you don’t know what you’re doing when it comes to web design, there’s a big possibility you’ll miss altering a line of code in your host’s editing tool and completely damage your website.
However, we do have a few pointers for those of you who want to start updating your own websites.
Learn About the Tools
Every website builder and backend editor will have its own interface and difficulties to overcome before you can even publish your first piece of content on your website.
Fortunately, we live in the YouTube age, and most, if not all, of these interfaces will offer online tutorials to assist you get started.
Examine the competition
This is something we’ve said a few times throughout this essay, but as far as strategies go, this one is quite tried and proved. Examining the competition helps you to identify what is and is not working.
This also opens up a lot of possibilities for your brand to fill gaps in the market that’s been left by your competitors.
Be Motivated
Allow yourself to get inspired while browsing your competitors’ or any website for that matter. Take note of any design or interface elements that pull you in, since they are both aspects that may encourage people to visit your site.
Examine Your Analytics
As marketers, we live and die by our analytics; after all, they are the indicator of how well our website is performing.
Every website builder or profile page editor has some kind of analytics monitoring system that you may use; it will pay off in the long run if you become acquainted with them all!
Photoshop
If you intend to build a whole website on your own, learning Photoshop is essential. Many aspects of a website will be built in Photoshop or another of Adobe’s numerous and pricey software programmes.
A/B Testing
The basic idea behind A/B testing is to create two versions of your website and run them concurrently; this is a great approach to learn what works and what doesn’t in terms of your website’s design and performance.
We’ll look at a few tools in the last portions of this post to assist you get started on the path to frequently updating your website.
What Website-Updating Tools Are Available?
Now we’ll go through some of the most important tools you’ll need if you want to upgrade or construct your own website.
Many of these tools are used by experts, but we have selected a handful that may be used by both novices and professionals.
Website Builders
We mentioned them previously, but website builders like Wix, Squarespace, or Godaddy might be a terrific alternative if you’re not extremely creative or technically savvy.
These types of websites are ideal for artists or anybody who wants to display their work in some form because they generally need little expenditure.
Elementor (WordPress)
Elementor is the finest free WordPress drag-and-drop editor that allows you to create gorgeous WordPress websites quickly and easily.
The default WordPress editor is adequate for simple blog entries, but it lacks design features and does not allow you to see what your design will really look like until you click the preview button.
Elementor solves this problem by providing complete drag-and-drop design freedom with a live, visual builder – no CSS or HTML expertise required. When you’re designing a design, you’ll see it precisely as your visitors would, making it simple to make changes as needed.
Elementor provides a plethora of design possibilities as well as a plethora of pre-built content widgets for anything from buttons to forms, sliders, price tables, and more.
Elementor can be used to create your complete WordPress theme, including your header, footer, and everything in between, in addition to individual articles and pages.
Learn more about Elementor by clicking here.
Adobe’s Creative Suite
We’d be negligent if we didn’t include the Adobe Creative Suite, which includes tools for anything from picture editing to site creation and pretty much anything else you can think of that falls into the ‘creative’ category.
In many situations, this is what experts use, and as a result, there is a steep learning curve and a price tag connected. The Creative Suite is compatible with both Macs and PCs, and there is also app connectivity for tablet-like devices.
If you want to create your own content to supplement your SEO efforts, the Creative suit may be a more appealing option, since it includes a variety of video editing and production tools as part of their monthly membership package.
Learn more about Adobe Creative Suite by clicking here.
IDE Komodo
This is an easy-to-use web developer kit that allows you to code in many coding languages such as HTML and CSS, to mention a few. The code editor also has a nice small autocomplete tool that makes editing code a breeze.
Learn more about Komodo IDE by clicking here.
Mobirise
Another HTML editor for folks who have little to no knowledge of HTML code. It operates similarly to the other website builders in that you can just drag and drop pieces to where you want them to go.
Learn more about Mobirise by clicking here.
Gimp
Gimp is a free alternative to Photoshop that may come in useful if you aren’t ready to dive into Adobe’s expensive environment. All of the activities that Photoshop can perform can be done with Gimp with a little effort and learning the software’s limitations.
It’s not as user-friendly as Photoshop, but it’s plenty to get you started and your creative juices going.
Learn more about Gimp by clicking here.
FileZilla
Filezilla is a piece of software that allows you to upload files to your web server. It’s free and offers a basic drag-and-drop interface that lets you move things from one folder to another. There are a few different FTP solutions available, but most people choose Filezilla.
Learn more about Filezilla by clicking here.
How Much Does It Cost To Update A Website?
When considering how regularly your website should be updated, the issue of money is bound to come up sooner or later. As we’ve previously found, upgrading a website is a difficult task.
We can’t provide you a specific amount because various firms offer different bundles at varying prices. Another point to consider is that a firm’s price may well represent the quality of work that company is likely to offer.
A custom-made or a template professional website will most likely cost between $2,500 and $10,000. There are a few more costs to consider, such as site hosting and content upgrades, such as articles and videos. However the price might be considerable lower due to majority of the basic content has been completed.
Prices will vary from company to provider, so it may be worthwhile to shop around.
Do you want specialists to revamp your website? Why not contact the AKS Digital team and find out how little it would cost to get your website updated for today
Visit our Web Development page today to get a free proposal!
Which Company Should I Hire to Update My Website?
We may be little prejudiced, but the AKS Digital team is without a doubt the greatest in Australia, if not the world! But, in all seriousness, we have a lot of expertise offering website upgrades and SEO creation services to all of our clients.
Our websites are easily compatible with mobile devices. AKS Digital’s team is very competent, and we are completely committed to seeing your business succeed!
We constantly listen to our clients and work hard to guarantee that their vision is completely realised.
Conclusion
It is critical to update your website on a regular basis since it benefits you in a variety of ways.
For starters, upgrading the look of your site will encourage visitors to remain and browse longer. You may also utilise updates to rebrand or adapt to new technologies (for example, mobile readiness).
Finally, if your site’s user experience is subpar, you will have no visitors! And, because we all know how essential SEO ratings are nowadays, here are some rules for how frequently you should update your website page names in accordance with Google Webmaster Tools guidelines. If any of these seem like something you need assistance with, give us a call or contact us and let the AKS Digital team design an exceptional marketing plan targeted to your exact needs.
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