Last Updated on 12/03/2025 by Arnie

Lead Generation on Facebook

Facebook is the social media king. At least for the time being. With the emergence of competing social networks such as Instagram (which Facebook owns), LinkedIn (which Facebook owns), Snapchat (which Facebook attempted to acquire), Twitter, and YouTube, Facebook has had to work extremely hard in recent years to maintain its dominance.

With an average of 2.45 billion individuals checking onto Facebook each month, it is a powerful tool for marketing your products and services. Let’s begin…

Also, check out the folks over at brandwatch; they’ve put together an excellent study on how Social Media in general may affect Lead Generation. The Complete Guide to Social Media Lead Generation.

If you know what you’re doing, Facebook may be one of the most effective lead generating techniques. According to eMarketer, 53% of social network users use Facebook every day, and 97% visit facebook.com at least once a month. Furthermore, 63 percent of businesses that now advertise on Facebook want to raise their ad expenditure this year.

So it appears that Facebook is a great source of leads for us marketers… However, how? To begin, you must have a Facebook fan page in order to run advertising (you cannot launch Facebook ads without a Facebook page).

Creating a Facebook fan page is a straightforward process. Simply visit facebook.com/pages/create. Once your page is complete, Facebook has three sorts of ads from which to pick.

Getting Started

Social media marketing is an important component of every online business. Despite the fact that Facebook and Facebook fan page marketing have come a long way, Facebook remains one of the top lead generating platforms available today.

According to Facebook’s worldwide pages report, Facebook has 2.45 billion monthly active users, and as of June 2011, more than 14 million small companies had launched a Facebook business page.

Furthermore, more than half of Facebook fans interact with companies they like by ‘liking, commenting on, or sharing content from Facebook fan pages related to their interests/needs.

With 2.45 billion monthly users on Facebook, there is at least one person in your target market that uses Facebook on a regular basis! Yes, even if you’re aiming for very particular markets.

Every business must begin somewhere with social media marketing, and utilising Facebook for Lead Generation is an excellent place to begin.

Create a business page first. Include your logo so that people can recognise you, as well as a brief description of who you are and what you do. There is no need to be too detailed; simply be succinct and to the point.

Second, now that you’ve done that, you’ll need to get people to like and follow your page. This is crucial because you need people to view your content and engage with it.

Because your company page is almost certainly connected to your personal page, you may ask your friends to like your page. A simple technique to gain a following.

Online Visibility

When compared to unknown organisations, Facebook users are more likely to do business with those they know or have at least heard of.

Growing your online presence on Facebook offers several benefits, including the ability to interact and engage with your audience, establish Facebook applications for lead collection, Facebook competitions and sweepstakes, Facebook advertising, and Facebook page likes.

The Facebook lead generating strategies provided below can assist small companies in gaining Facebook followers and page likes, which will ultimately convert into Facebook users, Facebook group members, Facebook app users, and Facebook contest participants.

Here are some of the greatest Facebook lead generating strategies:

1. Optimise Your Facebook Business Page

This will assist you in gaining more Facebook friends and page likes.

Include any relevant information about you/your business on your Facebook fan page, such as your name, location, a description of the products/services you offer, and contact information (telephone number(s), email address).

Include a link to your website or blog in the ‘about’ area so that visitors who want to learn more about you or see some project samples can do so simply.

2. Recognise and reward Facebook Page Likes

By rewarding Facebook page likes, you may encourage Facebook users to like your Facebook fan page.

You may accomplish this by utilising one of Facebook’s applications, such as the ‘offer wall’ tool, which allows you to develop a Facebook business lead generating form.

3. Participate and join Industry-Related Facebook Groups

Join Facebook groups connected to your business or sector and start a conversation with fellow group members to gain more Facebook fans.

You may also write comments on items that require attention and involvement from other group members who are seeking for answers online regarding certain issues and problems.

4. Regular Posts

Use your Facebook fan page on a daily/regular basis by publishing videos, photos, updates, links to relevant articles/blogs, and so on. In the same way that any other Facebook user would utilise their profile.

Post Facebook lead generating offers to Facebook app users who have agreed to receive Facebook emails. Include Facebook competitions and gifts for contest participants on Facebook.

Add Facebook apps such as the ‘offerwall’ app, which allows you to construct a Facebook business lead generating form, or the ‘fb shop’ app, which allows Facebook page likes to simply visit your Facebook business page and become active on your fan page by liking/commenting on what’s published.

5. Inviting Friends

Finally, ask all of your friends (Facebook friends) to like/fan/join your Facebook fan page so they can get updates about you or your company without having to do anything because they’re already linked with you through Facebook!

Interact and post

You have a page, and you have some followers. What comes next? That would be sufficient.

We’ve spoken a lot about content in past postings, and how vital it is to provide compelling information on a regular basis. We return to this point and repeat it once again.

The material you share on Facebook must be both interesting and representative of your brand. Also, avoid being overly pushy. Create a dialogue with your posts by leaving a comment below the caption.

Engage folks once they’ve begun to remark. Engage with them. This is how you may produce so-called organic leads. For example, if you’re writing about prospective new services you’d like to offer.

People who remark on it are likely to be interested in it. Engage them, provide advise, or even urge them to send you an email if they are really direct. Organic leads are precious and serve to propel a firm forwards with minimal investment.

Paid advertisements (PPC)

Facebook paid advertising is a fantastic service that Facebook has added in recent years. This is a type of PPC or Pay Per Click advertising that has grown tremendously in popularity, with many firms now using it to generate leads.

You may be wondering how it works. So, with Facebook Ads, you can design targeted advertisements, establish demographics, and configure regions to ensure that your brand or items are viewed by more people.

Most businesses will employ this strategy when they have exhausted their existing organic traffic. You are attracting and engaging a new audience by publishing a sponsored advertisement on Facebook.

A sponsored advertisement also expands your reach since it allows you to contact people outside of your tiny network.

Now, in order to be successful, you must follow a method that looks something like this:

Determine your target market.

Simply put, the most critical aspect of the entire procedure. Unlike organic traffic, sponsored advertisements allow you to choose from a number of factors, including gender and desired age range.

For example, if you are marketing a new pair of men’s footwear, you may target men aged 18 to 25. Similarly, if you are a Chartered Accounting firm, your target market would be business owners aged 25 and above, male or female.

What is the goal of your advertisement?

In this case, you have two choices. Directly display your products and services, or design an advertisement in which visitors may click and express their interest.

Analyse the data!

Take a look at the outcomes. The Facebook Ad Manager applications will provide you with a breakdown of how effective your advertisement was when it was in circulation.

It will display percentages and numbers for you to analyse if you have sought to generate traffic to the website or for people to sign up to your page to register an interest.

Overall, paid advertising on Facebook has a role in marketing. If you want to market your business/brand, products, or services further.

In conclusion

Global reach, billions of people each month, and it’s completely free! (For the most part) This appears to be a fair value.

Using Facebook for Lead Generation may give excellent results since it allows your organisation to have a presence while also allowing you to reach out to certain groups.

Maintain your consistency, though. Posting material on a regular basis can only boost your chances of obtaining leads.