Last Updated on 14/03/2025 by Arnie
In terms of social media, it is challenging Facebook to be the number one platform in the next years. So much so that Facebook bought it. Social media platforms are quickly becoming a one-stop shop for both brand promotion and lead generation. As a result, we’ve chosen to explain how to get started and how to use this platform.
Let’s get started.
So, first and foremost, go to Instagram and create a profile. Instagram differs from other networks in that it offers two different profile kinds. The first is a standard profile, where you are more of a casual user. The second and most advantageous choice is the corporate profile. Now, here’s why:
- Contact Options — Unlike the other profile versions, a business page allows you to not only have a message area, but also the option to directly phone or email that firm. This may be quite useful when customers need to contact you.
- Insights – If you’re new to Instagram, insights are fantastic. It contains information such as the number of likes you receive, the age ranges of those who visit your posts, locations, and the number of hits or impressions your post has generated.
- Possibility of posting from your desktop – Until recently, Instagram was one of the few services that did not allow you to publish from your computer. You can only do it now if you have a business account. Making it easy to meet your marketing obligations.
- Run Instagram Ads – This is the big one and why we’re here. A sponsored advertisement may only be run on a company profile. Continue reading to learn more about Instagram advertisements!
Sponsored Posts
Instagram sponsored posts are a great method to get more people to see your organic posts. Instagram will use a prior post you have already shared on your feed when creating a sponsored post.
There are several alternatives for the sort of ad you may put, as detailed below.
Sponsored adverts may be used for a variety of purposes, the most popular of which are to market your brand or your products and services. Some may argue that they are the same, but one is designed to be more of a sales item, while the other is designed to increase brand recognition.
Instagram now provides a long variety of options depending on the cause for the advertisement. Types of advertisements include:
- Stories Ads
- Photo Ads
- Video Ads
- Carousel Ads
- Collection Ads
- Ads in Explore
Each will work effectively for the unique ad requirements you have.
As previously stated, the primary advantage of adopting a sponsored post is the opportunity to employ targeting criteria. Using a criterion allows you to be more particular about the location you want to target as well as the demographics. The use of targeting criteria might also result in a higher qualified rate for your lead generation.
This is due mostly to the fact that if your targeting parameters are accurate, your target audience will be the ones engaging with your content. Facebooks AD manager, will provide you all the information.
To return to lead generation, being able to undertake targeted audience promotion may make a significant impact.
Followers commenting beneath photographs, directly texting, following links to your website, or even making direct calls from your Instagram profile can generate leads. In any case, it might lead to a new client base for your company.
In conclusion
In the same vein, Instagram is an excellent medium for generating leads. One advantage it has over the competition is that it allows users to be more engaging with their audience.
Photos are considered as an attraction, and as long as you provide photographs that your followers find interesting, they will interact with you. Not to add, Instagram will very certainly surpass Facebook in terms of social media dominance.
