Last Updated on 31/01/2022 by Arnie
How To Write Winning Content For Your Blog
The first step in content writing is to research about the topic that will ensure visitors will want to read the post. It is important that you are knowledgeable about the topic. The internet is good place to start with the research. Google Books allows you to find references and quotes from books that are already under public domain. When you need references from published research papers, thesis, and university articles, Google Scholar is the go-to source.
Create a Well-Formatted Blog Post
You might have all the facts you need for the post, but people will not be interested in them when you present them in the wrong manner. There is a formula to good content writing. You first start with a fact or questions that will catch the attention of the reader. The first paragraph should connect you with the reader.
It is important to divide the blog post into parts so that the content can be digested easily. Keep in mind that the average attention span of humans is around eight seconds. That’s why you need to use headings so that blog visitors can scan the content as soon as the page is loaded. More often than not, the headings will be modified several times during the content writing process.
Add an Image
People are visual beings, and an image in the blog post can make it more interesting and engaging to visitors. There are several ways to look for images online. Or if you are using WordPress, there are plugins that you can use to find photos relevant to the topic.
End with an Effective Conclusion
There are several ways to end a post. The first one is by answering the question stated in the first paragraph. You can also end the post with something that readers can do right away. Lastly, you can use the last paragraph with a call to action. As an example, it can state something like you can contact our digital marketing agency if you want to learn more about content writing.
These are the steps on how to write a winning content for your blog. By following these steps, you can create posts that will keep visitors entertained and engaged.
If you would like us to develop a content marketing strategy for your business please contact us .
