Ecommerce has become one of the best trends for businesses, as 2017 ecommerce sales are estimated to be around the $434 billion mark in just the U.S.A. Many customers are moving to shopping online by using smartphones, and the amount of people who are doing this will continue to rise. If you want to have a successful business, you need to have an online ecommerce strategy. Here are some tips for when you are creating your online ecommerce strategy.
1. Being Amazing With Your First Impression
In order to have a successful online business, you need to have users that are engaged and clicking around your website. Users only take average of 50 milliseconds to decide if they like a website or not. Having a website, which is creative and easy to use increases the chances that users will stay on the website. You can be creative with the way that the website is designed, or just the name and URL can be creative. The right impression will last for years and drive a lot of traffic to your website.
2. Site’s Navigation
One of the major parts of a good website is having navigation that is easy to use. This is important since users want to find information quickly as if they can’t find the item; they aren’t going to buy it.
The ‘What’s new’ category has been used on many websites since it shows off the newest items to both new and old customers. This makes it easy for old customers to find new items that they want to buy.
Another item to add is the ‘Recently Viewed’ feature. This makes it easy for customers to revisit items that they have viewed. This works the best for websites that have hundreds of items, as customers could have a hard time finding past viewed items to compare.
4. Unique Idea
Opening an ecommerce shop is extremely competitive since there are so many other ecommerce stores. When you are looking to opening an ecommerce shop, your online ecommerce strategy should include why your customers need the items that you are selling and why they are unique. Social media has become important for selling your unique items, as you can sell your items to more people.
You need to be creative with your story and items in your ecommerce store. Know what makes you special and run with it. There is a market for just about everything online, but there just may not be an ecommerce store that has the item you are selling.
Since Ecommerce is becoming a major way that people do business, you need to develop an online ecommerce strategy to stay competitive. With more customers moving to online shopping, the ecommerce market is still healthily growing.
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